Things to Consider when Choosing the Promotional Products

05 Jul 2019. By Redpod Gifts

Promotional products in a company, nowadays, are more than just souvenirs or gifts with the logo. More than that, they are also functioned as a medium to attract the market and customers. Based on that fact, the marketing team must brainstorm the members so that the promotional products chosen are proper and right on the targets.

Indeed, there are some key points in choosing souvenirs. Those products must be useful in daily life. Besides, the designs must be attractive also to encourage the customers to have it all the time. Besides, there are still some more things to consider while choosing the products. What are they?

The Relevance

The relevance between the souvenirs and the brands is definitely important. Well, it is by seeing the realms of the customers themselves. For some service companies like banking or insurance, stationery and notebooks are considered the best souvenirs to provide. Meanwhile, for companies in the area of retails and commerce, it seems that the bag is the best choice.


In the beginning a company is established, the team must think well about the marketing targets. The targets can be mostly young women, teenage boys, and young adults in all genders, elderly, and more. Sure, it means that the promotional products given must be those that are necessary and beneficial for them. If your company is in the field of outdoor activities and adventures, a knife and other simple gadgets are the best ideas. Sure, when the customers are mostly the housewives, the souvenirs can be in the form of a rug, mug, or bottle opener.

The Way to Distribute Products

The promotional products or souvenirs are basically not given every day; it is only in a particular time or during certain events. So, you should not worry if the souvenirs may let you spend more additional budgets. Anyway, the type of souvenirs can be based on the events or where they are distributed. For an outdoor event, the best souvenirs to give are an umbrella or a cap. Meanwhile, for an exclusive event like special dinner and the likes, things like brooch and phone case seem to be more necessary.

The Functions

Again, it is actually still based on the type of customers you hunt. In fact, a souvenir must be beneficial for a person but not for the others. However, if you want to give a kind of souvenirs for general customers, it is more recommended if the souvenirs have a long-term function. Well, umbrella, T-shirt, flash disk, and the likes are just necessary.

The Visibility

The visibility means that promotional products or souvenirs can be simply seen by others. For this matter, a big-sized souvenir is more recommended like an umbrella and T-shirt. This way, the customers who receive are not only able to enjoy the gifts but also help you to promote your brands to others. Uniquely, they may even not realize it. Sure, when the design is attractive, it is a plus point for your company. A chance to gain customers can just be more.

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